Mazda finished 2025 strong in the US and grew in used cars
Although total sales declined slightly, the year ended with stability, solid key models, and a record in certified pre-owned vehicle sales
With 2025 now in the rearview mirror, Mazda can look at its results in the United States with a deeper understanding than just the surface numbers. In a challenging year for the automotive industry, impacted by high financing costs, technological uncertainty, and more cautious consumers, the Japanese brand managed to maintain its presence as one of the most stable benchmarks in the market.
Mazda closed the year with 410,346 vehicles sold in the United States, representing a 3.3% drop compared to 2014. However, far from being a sign of weakness, this result confirmed the brand's ability to remain competitive in an adverse environment, especially considering that several manufacturers registered steeper declines.
In the ranking of Japanese brands, Mazda remained the third strongest in the United States, behind only Toyota and Honda, reaffirming a position it has consistently built over the past few years.
December 2025: A Key Month for the Final Balance
One of the most striking pieces of data from the end of 2025 was the performance of the month of December. Although sales in the last month of the year fell by 18.9% compared to December 2024, Mazda managed to sell 32,610 vehicles, making it the third-best December for sales since 1990.
This contrast is partly explained by the fact that December 2024 had been practically a record high for the brand, which considerably raised the baseline for comparison.
Even so, the December 2025 results exceeded internal expectations and provided a positive signal for 2026.
Within that year-end, the performance of the Mazda CX-50 stood out, registering a monthly record with 10,783 units sold in December, confirming its strong acceptance within the SUV segment.
The main protagonist: historic record in CPO vehicles
Beyond new car sales,One of Mazda's greatest achievements in 2025 was in the certified pre-owned (CPO) vehicle market. In a context where affordability became a decisive factor for many buyers, this segment transformed into a key pillar for the brand. Mazda closed the year with 76,009 certified vehicles sold, marking its second consecutive year of record sales in CPO. Furthermore, sales grew 14% year-over-year, a figure that reflects consumer confidence in the durability and quality of the brand's products. In an increasingly price-sensitive US market, Mazda's strong performance in certified pre-owned demonstrated that its reputation for reliability and long-term value remains one of its greatest assets. Safety and reputation as cornerstones of the strategy. Throughout 2025, Mazda made it clear: beyond volume, the priority was quality, safety, and the driver experience. This strategy resulted in strong recognition from the IIHS (Insurance Institute for Highway Safety), which awarded the Top Safety Pick+ to eight of the brand's models. The recognized models were: In a country where families prioritize protection and reliability, these awards reinforced Mazda's image as one of the safest brands in the U.S. market. SUVs lead sales and set the course. As with most manufacturers in the United States, SUVs were Mazda's main sales driver in 2025. The CX-5 once again positioned itself as the brand's best-selling model, with 136,335 units, a volume virtually identical to that of 2024. The podium was completed by the CX-50, with 110,345 vehicles, and the CX-90, with 55,156 units, confirming the strength of the SUV lineup in different sizes and configurations.
Meanwhile, the Mazda MX-5 Miata maintained its status as a sports icon, with 8,727 units sold, solidifying its position as one of the most successful roadsters in the US market.
Looking Towards 2026 with Solid Foundations
With 2026 already underway, Mazda faces the new year with a clear foundation: commercial stability, a strengthened reputation, and a portfolio that responds to the priorities of today's consumer. While 2025 was not a year of explosive growth, it left clear signs that the brand knew how to adapt to a changing market.
The combination of established SUVs, leadership in safety, and record performance in certified pre-owned vehicles positions Mazda favorably to face the challenges ahead, in a market where customer trust is as valuable as sales volume.