The wedding of Taylor Swift and Travis Kelce has generated strong expectations among their followers and also among lovers of speculation. The long-awaited social event of these celebrities takes place at a time where the betting industry has exploded on different platforms with different markets in which millions of dollars have been placed.

Interest in this link has grown to such a degree that prediction markets, such as the Kalshi and Polymarket platforms, commonly used for sporting, political and economic events, now record millions of dollars in operations related to the possible wedding. The bets on the city in which the ceremony would take place alone already exceed $2 million dollars, reflecting the media impact generated by both celebrities.

According to the Kalshi platform, the total volume of bets linked to the possible wedding of Swift and Kelce already exceeds $4.5 million dollars. Among the most likely scenarios, New York City stands out, leading the preferences of those who participate in this type of markets.

Speculation has increased in recent days after it was confirmed, after consultations with the New York City Council, that a request was submitted to hold an event in or around Madison Square Garden on July 3. Although there is no evidence that the procedure is related to the couple, the data fueled the followers' theories.

Added to this was the sighting of several trucks transporting equipment identified with the legend “Garden Party” to Madison Square Garden. The images began to circulate quickly on social networks and provoked new versions about a possible celebration led by the “Cruel Summer” singer and the Kansas City Chiefs star.

Prediction markets also allow you to bet on other details of the alleged link. Among them is who would be the best man at the wedding. As of Tuesday morning, Jason Kelce, brother of the Chiefs player, appeared as the frontrunner with a 94% probability, according to Kalshi. Behind him were Austin Swift, the singer's brother, and Patrick Mahomes, a Kansas City teammate and quarterback.

In the case of the bridesmaids, Abigail Anderson Berard, a childhood friend of Taylor Swift, led the preferences with a probability of 85%, according to the platform's data.

“Prediction markets are filling that gap in our society that turns absolutely everything into a betting contract,” Jonathan Cohen, gambling policy officer at the American Institute for Boys and Men, told CBS News. “When celebrities get married, people want to bet that celebrities get married.”

Kalshi also reported strong growth in entertainment-related markets. During this year alone, the platform accumulates a transaction volume of $600 million in this category, a figure that represents double what is expected for 2025.

In addition to the growth in betting, the company noted that the number of women participating in its markets has doubled over the past year.

“You need to, so to speak, have the exit velocity to break out of this kind of male space and maybe, just maybe, a Taylor Swift wedding, an event that clearly falls within the realm of female fans, could be the way to do that,” Cohen said.

Despite the wave of rumors and the growing movement of money around the issue, neither Taylor Swift nor Travis Kelce have confirmed that there is a date for their wedding. However, that only fuels the bets, because as long as speculation exists, confirmation could generate hundreds or thousands of dollars for those who have guessed the fact.

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