Adidas steps strong with a commercial that brings Messi together with other football legends
Backyard Legends is the new Adidas commercial before the 2026 World Cup. Lamine Yamal, David Beckham Zinadine Zidane and even Bad Bunny stand out in the video
Before the World Cups, the big sports brands stood out with creative commercials that gathered the big football stars today. As time passes these videos every time They were less seen. But before the 2026 World Cup, Adidas makes it possible with Backyard Legends. Lionel Messi, David Beckham, Zinedine Zidane, Lamine Yamal and even Bad Bunny appear in the curious video.
Subscribe to DAZN here and don't miss the UEFA Champions League.
Backyard Legends tells the story of street football. This is the place where many dreams begin before making the jump into football professional. The commercial tells the story of three guys who remain undefeated on their concrete court since the 90s.
Isaac, Ruthie, and Clive haven't lost a game since they were kids. The legend of this young trio has spread all over the world. undo. For the year 2002 a group of “Galacticos” tried to end this streak: David Beckham, Zinedine Zidane and Alessandro Del Piero.
The duel is winn by the team that reaches three goals. The “Galacticos” group managed to put a advantage 0-2 with goals from Zinedine Zidane and Alessandro Del Piero. But a shot to the bar by David Beckham gave the chance to Isaac, Ruthie and Clive to start the comeback and keep their undefeated.
“We all remember that feeling: playing for the simple pleasure of doing it, without pressure or expectations. With Backyard Legends, we celebrate that freedom. It's a reminder. “Self-confidence and spontaneity are the true winning mindset,” said Florian Alt, Vice President of Global Brand Communications at Adidas.
New Galactics from 2026
In the year of the 2026 World Cup three great footballers are uniting again to try to end the streak of Isaac, Ruthie and Clive. Jude Bellingham, midfielder sta of Real Madrid; Trinity Rodman, star of the United States football team and Lamine Yamal, figure of FC Barcelona, are the new contenders.
At the end of the story two great spectators appear. Lionel Messi recognizes that a good trio was put together to defeat the Isaac, Ruthie and Clive. But the Inter Miami footballer is the “Plan B” in case they can't achieve the victory.
The commercial also appears Bad Bunny, a renowned singer of urban music. Bad Bunny reinforces the idea of a street context and is one of Adidas's greatest allies in the world of music.
Without a doubt this commercial will remember the old moments before the World Cups. Gathering several world football stars is not simple in modern times ernos for the particular sponsorship deals. Although it still isn't a reunion of a significant group, Adidas achieved that small point of nostalgia with Backyard Legends.

