Apple continues to break the mold, this time with its two stars of the iOS ecosystem for 2025: the iPhone 17 Pro and iPhone 17 Pro Max. These models are the ultimate in advanced technology, designed for those seeking the best experience in design, performance, and photography.

Elegance and power in your hands

Let's start with the design: Apple is committed to robustness and sophistication with a new high-quality aluminum unibody design that combines strength with a premium look. Both versions boast Super Retina XDR OLED displays, but with clear differences: the Pro measures 6.3 inches and the Pro Max reaches 6.9 inches. Each with LTPO technology and ProMotion refresh rate at 120 Hz, so that visual content is fluid and with striking colors, even in direct sunlight thanks to its brightness of up to 3,000 nits.

On an aesthetic level, the new design incorporates a rectangle on the back for wireless charging, which provides greater durability and a futuristic touch. The chosen colors reflect style and personality, with options like cosmic orange and dark blue.

Innovation engine: the A19 Pro chip

There are no compromises here: both devices feature the powerful A19 Pro chip, manufactured in 3 nm, which integrates a vapor chamber system to keep the temperature low while achieving maximum performance. With a six-core CPU, five-core GPU, and 12 GB of RAM, these iPhones respond to any challenge, from heavy games to advanced video editing.

In terms of storage, the range is flexible and generous, starting at 256 GB and going up to 2 TB in the Pro Max model, perfect for multimedia professionals and users with large space needs.

Breathtaking pro photography

If what you're looking for is the best camera, Apple raises the stakes with a triple 48 MP system in main, ultra-wide-angle, and telephoto lenses. The crucial difference is in the optical zoom: the Pro Max offers 8x, and the standard Pro 4x, all with up to 40x digital zoom, expanding creative possibilities like never before.

The 18MP front camera features Center Stage technology for dynamic selfies, while the LiDAR scanner improves focusing and augmented reality experiences. Additionally, 4K recording at 60 fps and support for ProRAW and ProRes make these models the preferred choice for expert creators.

Durability, autonomy, and superior connections

The new iPhone 17 Pro models stand out for their long-lasting battery: up to 31 hours on the Pro and 37 hours on the Pro Max when playing video. In addition, they support 40W fast charging, which allows you to reach 50% charge in just 20 minutes.

Connectivity features include high-speed USB-C technology, Wi-Fi 7, and Bluetooth 5.3. They also include advanced safety features such as accident detection and satellite emergency calls. They're also IP68-certified water and dust resistant, ready to keep you going in any situation.

Price and Availability

The iPhone 17 Pro starts at $1,319 and the iPhone 17 Pro Max starts at $1,499. Reservations begin September 12, and stores will be available September 19.