For a long time, MG was remembered as a British firm linked to compact, sports and classic cars. However, its present and, above all, its future are written in electric code.

In an announcement that reflects the changing era of the automotive industry, the brand revealed that in the next two years it will deploy 13 electrified vehicles in different markets around the world, with the technological and financial support of its parent company, SAIC Motor.

The plan is not shy: the company confirmed that it will allocate $1.4 billion dollars for the development and launch of this new generation of cars. This is a strategic move that seeks to consolidate MG as a global player in the field of sustainable mobility.

An offensive that encompasses several technologies

MG's proposal will not be limited to battery electric vehicles (BEV), which have already become the most visible face of electrification. As explained by general manager Chen Cui, the brand will also launch plug-in hybrid vehicles (PHEV) and extended-range electric vehicles (EREV).

The idea is to cover different segments and adapt to the infrastructure levels and consumer preferences of each region. In countries where charging networks are not yet dense enough, plug-in hybrids or extended-range models will serve as an intermediate solution, while in more mature markets, pure electric vehicles will be the spearhead.

With this diversified strategy, MG hopes to position itself in Europe, Asia and much of the so-called "global south", where growth opportunities are significant.

SAIC's strength as support

The project is part of the electrification plans of SAIC Motor, the Chinese automotive giant that acquired MG in 2007. Thanks to the group's industrial scale, MG can access already developed technologies, modular platforms and efficient supply chains.

This allows it to shorten development times and guarantee more competitive prices compared to European, North American, or even Japanese rivals. The company's goal is not only to launch more models, but to do so quickly and at an affordable price range to capture market volume.

In Chen Cui's words, the objective is "to reposition MG among the brands with the greatest capacity for electric renewal worldwide."

More than cars: a technological ecosystem

In addition to the volume of launches, MG seeks to surprise with technological innovations. One of its most important bets will be the incorporation of semi-solid-state batteries, which promise greater energy density, improved safety, and shorter charging times.

These solutions will not arrive immediately, but the company assures that it is already working on prototypes and strategic alliances to make them viable for mass production.

Another relevant aspect will be platform flexibility. MG plans for its new vehicles to be able to share components and architectures, which reduces development and maintenance costs.

This approach will allow it to cover everything from urban compacts and mid-size SUVs to more aspirational proposals such as the Cyberster, an electric roadster that embodies the sporting spirit that the brand had in its British origins.

Calendar without dates, but with clear objectives

Although MG has not revealed an exact schedule for the arrival of the 13 models, the company announced that the process will be continuous over the next 24 months. The first step has already been taken: the launch of the MG 4, an electric hatchback presented in China that symbolizes the beginning of this new era.

The rest of the models will cover different segments, with the aim of offering a balanced range between family cars, SUVs, utility vehicles and sports options.

Flexibility will be key for the brand to respond to the regulatory requirements of each country and at the same time attract customers with diverse needs.

Global competition and immediate challenges

MG's move comes at a time when more and more brands are accelerating their electrification. Companies such as BYD, Tesla, Hyundai, and Volkswagen have launched similar offensives, implying that competition will be fierce.

However, MG is confident in its value proposition: a wide range, competitive prices, and the backing of SAIC.

The combination of these factors could give it an advantage in markets where consumers are looking for a reliable electric car without paying the high prices of some premium manufacturers.