Walmart officially announced the dates for its highly anticipated Black Friday and Cyber Monday 2025 deals, with discounts of up to 60% and thousands of products for under $20. The retail chain seeks to attract budget-conscious consumers and reaffirm its leadership during the most competitive season of the year. The US retail giant confirmed three major promotional events, known as Walmart Deals Events, which will take place between mid-November and the end of the month. The first will be held from November 14 to 16, with early access for Walmart+ members on the evening of November 13, five hours before the official start. The second event will begin on November 25 and run until the 30th, coinciding with Thanksgiving and Black Friday week. Walmart+ subscribers will be able to access the deals starting November 24 at 7 pm ET. The final day of discounts will take place on Monday, December 1, coinciding with Cyber Monday, the biggest day for online shopping. John Furner, president and CEO of Walmart in the United States, announced that there will be products with discounts of up to 60% and “thousands of deals under $20.” With this, the company seeks to capture the interest of those who plan their holiday shopping in advance and are careful with their spending in a tighter economic climate. The current financial context explains part of the strategy. According to Bank of America data, consumption in the country remains strong, but middle-class families are beginning to feel the pressure of rising prices. “The American consumer remains a powerful force, but the middle class is starting to feel the pinch,” warned Brian Moynihan, president of the bank. According to Moody's Analytics, the top 10% of households, those earning at least $250,000 a year, account for almost half of total spending. In contrast, many average consumers are shopping more frequently, But they spend less each time.

Competition among the major chains has also intensified. Amazon kicked off October with its Prime Day event, while Best Buy announced that its Black Friday sale will begin on October 31, with weekly promotions under the slogan “DoorBOOsters.” This wave of early discounts seeks to gain ground before consumers exhaust their holiday budgets.

However, experts warn that this year the discounts may not be as deep as in previous seasons.

Joe Feldman, managing director and senior research analyst at Telsey Advisory Group, explained on FOX Business that, although retailers use promotions to offset price increases due to tariffs, “discounts could be around 30% instead of 40%,” since inventories are better balanced than in previous years. Analysts recommend planning purchases in advance, comparing prices, and subscribing to loyalty programs that grant early access. Walmart hopes that its focus on low prices, along with the exclusive benefits of Walmart+, will allow it to maintain its lead over Amazon, Target, and Best Buy. The membership, which offers free delivery and early access to events, has become a key tool for retaining frequent shoppers. in: