Bad Bunny deletes everything from his social media after historic Super Bowl halftime show
In his Super Bowl halftime show, Bad Bunny paid homage to his Puerto Rican roots
Hours after starring in one of the most talked-about halftime shows in Super Bowl history, Bad Bunny was trending again. The reason? He deleted all the content he had on his social media.
The Puerto Rican artist deleted the few photos and videos that remained on his official Instagram account, leaving the profile completely empty in front of his more than 50 million followers. The gesture occurred shortly after his performance at Super Bowl LX and generated an immediate wave of speculation among fans and social media users.
For many, the action could mark the beginning of a new artistic stage or be part of a creative strategy after one of the most important moments of his career.
A historic halftime show for Latin music
Bad Bunny's performance at the Super Bowl marked a turning point for Latin music. The singer became the first artist to headline the halftime show with a repertoire entirely in Spanish.
The show included several of the most representative hits of his career, surprise guests such as Lady Gaga, Ricky Martin, Karol G, and Pedro Pascal; References to Latin culture and a symbolic closing with flags from different countries in the region.
The performance was celebrated by millions of viewers, who highlighted the Latin representation on the most-watched television stage in the world.
However, the show also provoked adverse reactions, especially in the political sphere. US President Donald Trump harshly criticized the performance through his social media account, Truth Social.
“The Super Bowl halftime show is absolutely terrible, one of the worst ever,” the president wrote. He also asserted that “nobody understands a word this guy is saying” and called the choice of artist “a horrible decision.”
Trump had already expressed his disagreement with Bad Bunny's participation before the event, In a context marked by the singer's public stances on immigration and the policies of Immigration and Customs Enforcement (ICE).
In recent months,Bad Bunny has established himself as a critical voice regarding immigration policy in the United States. During the 2016 Grammy Awards ceremony, the artist publicly called for ICE to leave the streets, generating immediate reactions from various political sectors.
To date, Bad Bunny has not offered a public explanation for the removal of the content from his social media.