Juan Luis Londoño Arias, known worldwide as Maluma, took a radical turn in the priorities of his musical career. The Paisa artist publicly confessed that he has stopped prioritizing alliances with figures in the United States market, a goal that previously obsessed him, to concentrate all his efforts on promoting the talent of his own country.

During an interview on Univision's All-Access program, as part of the promotion of his new studio album, titled “Loco por Volver,” the singer admitted that for years he had been fervently pursuing the “American dream.”

“Before, I really wanted to collaborate with American artists,” Maluma acknowledged, accepting that he was “obsessed” with the idea of ​​fitting in and establishing himself in the Anglo-Saxon industry.

However, that mentality is in the past. The Medellín performer explained that the evolution and growth of the Colombian urban scene motivated him to redefine his goals.

"Not now, it is the Colombian dream. That moment of always having to look to the United States to see what is next is over," he stated forcefully.

For the artist, this change of direction responds to a deep family motivation and the need to maintain his identity.

As he declared, this new approach represents “my dream, that of my land, that of my grandparents” and is, ultimately, the ground cable that connects him with reality after years of international success.

The decision has been applauded by his followers, who celebrate that he uses his platform to give visibility to new generations of musicians in Colombia.