North West, the eldest daughter of Kim Kardashian and Kanye West, is once again the center of attention on social media. This time, it was for her debut as an entrepreneur through the fashion and jewelry brand NOR11. According to reports from the British newspaper The Sun, the brand, registered through the company KimYe's Kid Inc., includes in its catalog: clothing, accessories, as well as watches, jewelry (bracelets, necklaces, earrings, and rings), handbags, wallets, and makeup bags. Furthermore, it was reported that the line aims to stay in the consumer's mind through a simple and catchy name: "It combines the first three letters of North and the age she was when she conceived the line," explained the news site. According to state records compiled by international media, Kim Kardashian is focused on the business management. Meanwhile, the administrative side is being handled by Lou Taylor, a renowned figure in the entertainment industry who has worked on projects of this caliber with other stars. Unlike his singing career, Kanye West is not directly involved in the brand's development at a creative or business level this time. It's important to mention that while the "NOR11" project is underway, the official launch date and sales channels have not yet been confirmed by North West and her team. North West and her musical journey: The eldest daughter of West and Kardashian doesn't limit her creativity to the world of fashion; alongside this passion, she has also found time to explore her singing career. In late 2025, she released the rap track "PIERCING ON MY HAND," which she wrote, produced, and performed entirely on her own, according to information listed on YouTube. This track, while controversial for some audiences, has garnered a total of 400,000 views and hundreds of comments on the video platform. However,The 12-year-old's musical career dates back to 2014, when she appeared in her father Kanye's music video for the song "Only One." A decade later, in 2014, she performed "I Just Can't Wait to Be King" at "The Lion King 30th Anniversary: ??A Live to Film Concert Event," held at the Hollywood Bowl. In February of that same year, she was featured on Ty Dolla Sign's single "Talking / Once Again," which reached number 40 on the Billboard Hot 100.