A recent report from the Pew Research Center revealed that President Donald Trump won 48% of the Latino vote against 51% for former Vice President Kamala Harris.

That marked an increase of 12 percentage points of Latino voters in favor of Trump, compared to the 2020 election, when Trump achieved 36% of those votes.

The Pew analysis, the fifth edition, concludes that Trump won with a more racially and ethnically diverse coalition of voters than in 2020 or 2016.

“Trump obtained 15% of Black voters, compared to 8% in 2020,” the report adds. Trump also performed better among Asian voters in 2024. While a majority of Asian voters (57%) supported Harris, 40% supported Trump. This was a narrower margin than Biden's in 2020 (70% vs. 30%). These shifts were largely due to differences in voter turnout between the 2020 and 2024 elections.

The report indicates that President Trump benefited from two groups: those who voted for him in 2020 and those who did not vote in the presidential election that year. That is, Trump managed to convince undecided voters.

“As in the past, a relatively small share of voters switched parties,” the report notes.

More college students voted for Trump

Pew adds that in each of his campaigns, “Trump has maintained an advantage among voters without four-year college degrees.”

“However, his 14-point advantage among voters without a college degree (56% to 42%) doubled its margin in 2016,” it adds. “Harris won among voters with college degrees by 57% to 41%, but this was a smaller margin than Biden's among this group in 2020.”

It adds that there was a wider gap between urban and rural areas in terms of votes.

“Trump won among voters who live in rural areas by 40 points (69% to 29%), a larger difference than his margins in 2020 or 2016,” the report states. “Harris's lead among voters living in urban areas was almost as wide (65% voted for Harris, 33% for Trump).”

After the attack he faced in July 2024, the president was part of messages connected to religion, and his campaign openly had connections with religious groups, which even coordinated prayer sessions. This is reflected in his voters.

“Nearly two-thirds of voters who attend religious services monthly or more frequently (64%) voted for Trump, while only a third (34%) supported Harris,” it states. “Harris held a narrower lead (56% to 43%) among the broader group of voters who attend religious services less frequently.”

How the Report Is Made

The Pew American Trends Panel report compares public voting records from three national commercial voter registries to find voting records in the 2024 election, the report states.

“Validated voters are adult US citizens who told us in a postelection survey that they voted in the 2024 presidential election and who have a voting record in at least one of the three commercial voter registries,” it explains. “Nonvoters are adult US citizens who did not have a voting record found in any of the voter registries or who told us they did not vote.”