Shakira makes her debut as an entrepreneur. Recently, the Colombian singer will launch Ísima, her own line of hair products.

Through her Instagram account, the “Soltera” singer announced her new line of hair products with a video in which she shows off the products.

“My hair has seen it all. After four years of secretly working on this line, I am so proud to finally be able to share @isima with you,” Shakira announced.

The Barranquilla native said that Ísima was born from her own experiences with products that weren’t the best for caring for her hair, which motivated her to create her own line of products.

“It was born from my own experiences and nurtured for years by the leading scientific minds in the industry. This is about creating something better, empowering you to expect more,” she indicated.

Ísima will have eight products, including shampoos, conditioners, and moisturizers, developed with a patented method called trimodal, that comprehensively addresses the health of the scalp, cortex, and cuticle of the hair.

In an interview with People en Español, Shakira highlighted that the line is inspired by the diversity of hair textures, especially within the Latinx community.

The name Ísima has a special meaning for the singer: it is a superlative that means “more,” reflecting her philosophy that “more is more” and the idea that Latinas don’t settle for less.

The line will be available starting June 16 on the official website isima.com and will arrive at Ulta stores in the United States in July.