Madonna, Shakira and BTS will make history in the first halftime show of the World Cup
The World Cup final scheduled for July 19 at MetLife Stadium in New Jersey is expected to exceed 2022's number of spectators
The countdown to the start of the World is in its final stretch and with this new details about the musical presentations scheduled for the event d eportivo. With hype and saucers, it was confirmed that Madonna, Shakira and BTS will headline the halftime show in the World Cup final, the first in the history of this football festival.
In a statement, FIFA stressed that with this sum of talent, the final scheduled for July 19 at the MetLife Stadium of New Jersey, could exceed the figure of 500 million live viewers that was reached during the 2022 World World edition.
And it's that the artists have a wide repertoire and experience that supports the expectation that has already generated their next performance. Madonna was the main artist of the halftime show Super Bowl in 2012, and Shakira shared the stage with Jennifer Lopez at the Super Bowl in 2020, while the South Korean band BTS has performed on the largest stages in the world with their “Arirang” tour.
The selection of artists was in charge of Chris Martin, vocalist of the group Coldplay, who celebrated the incorporation of this halftime show with a video on social networks starring characters from Sesame Street and The Muppets.
“It's an opportunity to show how incredible all human beings are,” Martin explains to Elmo within the audiovisual disseminated on the official FIFA platforms.
FIFA World Cup 2026: A first halftime show with a cause
Likewise, in the announcement it was confirmed that the incorporation of the halftime show is not only aimed at enhancing the last big game of the World Cup, but also having a positive social impact.
For this reason, they joined forces with Global Citizen, a non-profit organization that organizes large concerts to make visible social problems such as hunger and poverty.
“Curated by Chris Martin of Coldplay and produced by Global Citizen, the show will raise funds for the Educac Fund “FIFA Global Citizen ion, improving access to quality education and football for children around the world,” it was revealed.
FIFA and Global Citizen conducted a pilot at MetLife Stadium last summer with a halftime show at the Cop final a FIFA Club World World Cup, in which American rapper Doja Cat, Nigerian singer Tems and Colombian artist J Balvin participated.
Katy Perry, Belinda and more celebrities to headline 2026 FIFA World Cup opening ceremonies
The World will start next June 11 at the Azteca Stadium in Mexico City, where the public will see face the host team iona against South Africa. For the occasion, there will be performances by the rock band Maná, Alejandro Fernández, Belinda and Los Ángeles Azules.
For his part, Michael Bublé, Alanis Morissette and Alessia Cara for the show that will take place in Canada's first group-stage match against Bosnia and Herzegovina, scheduled for June 12 in Toronto.P For the event in the United States, where the team will face Paraguay in the SoFi Stadium in Los Angeles, Katy Perry will be the main performer. The matches will be broadcast in the United States on Fox and Telemundo.

