Four days after the disappearance of influencer Nicole Pardo Molina, known as “La Nicholette,” born in Phoenix, Arizona, authorities continue their search for the 20-year-old. The governor of Sinaloa, Ruben Rocha, indicated that the evidence suggests the young woman was kidnapped.

The alleged kidnapping was recorded on the camera of her Cybertruck, and the images were shared on social media and went viral.

Who is “La Nicholette”?

But who is “La Nicholette” and how far has her fame achieved? Nicole Pardo Molina is a young woman who gained notoriety as an influencer and owns businesses in both the United States and Mexico. Her name and image went viral after videos showing her alleged kidnapping were released. The images show Pardo Molina being forced out of her purple Cybertruck and into a white Toyota Corolla. The governor of Sinaloa confirmed that the recordings are considered evidence of the young woman's kidnapping. Nicole was last seen on January 20 in the Isla Musala subdivision, an exclusive area of ??Culiacan where she owns a boutique. The Sonora State Attorney General's Office issued a missing person alert after a report was filed. What businesses does "La Nicholette" have? Before her disappearance, Nicole combined her social media activity with managing several businesses. According to Reporte Indigo, her store, Nicholette Shop, which began operations in 2020, sold products such as false eyelashes, sunglasses, and clothing with references to organized crime. It was located in Plaza 11 in the Isla Musala neighborhood of Culiacan. “La Nicholette” combined her activity as an influencer with business management. According to AZFamily, she operated a boutique in Culiacan, Sinaloa, and her Instagram bio indicates that she also spent time in Phoenix, Arizona, where she also had a boutique.Located at Indian School Road and 59th Avenue;

Nicole has over 145,000 followers on TikTok and over 187,000 on Instagram. She also maintains a presence on OnlyFans and Snapchat, platforms where she shares content with her followers.

The young influencer shares her travels and moments from her daily life with her followers.

Pardo Molina's case comes amid a spiral of violence in Culiacan, which increased after the capture of Ismael “El Mayo” Zambada by the United States in July 2024.

In 2023, Grupo Arriesgado dedicated a corrido called “La Muchacha del Salado” to Nicole. The lyrics mention that the young woman “is daring” and that “she's making it big over there in the US,” alluding to her fame between Phoenix and Culiacan. The corrido, which has accumulated more than 23 million views, references her public life, significantly increasing her presence on social media. Authorities are continuing their investigation and are asking for the public's help in locating Nicole Pardo Molina.