In a fusion of style and business collaboration, Justin Bieber launched the new collection for his fashion brand, SKYLRK, with his wife, Hailey Bieber, as the star.

The campaign, which marks a milestone in the brand's history, features the model and businesswoman as the brand's first major star, solidifying the couple's creative partnership in the fashion industry.

The official launch took place last Friday, February 13th, through the brand's online store. The limited-edition collection stands out for combining SKYLRK's signature minimalist aesthetic with Hailey's personal "off-duty" style. Hailey not only posed for renowned photographer Hugo Comte but also actively participated in the design process. Among the capsule's highlights are leather garments, accessories, footwear, and loungewear sets. However, the crown jewels are the HB Hooded Leather Jacket and the HB Leather Jacket, two leather jackets customized with the model's initials, priced at $1,400 and $1,200 respectively. Hailey had previously hinted on her social media that she was working on her "all-time favorite jacket," which finally came to fruition in this collaboration. This project comes at a busy time for the couple. While Justin celebrates the recent release of his album Swag and his participation in the 2026 Grammys, Hailey continues to expand her successful beauty empire, Rhode. Despite their busy schedules and recent parenthood—their son Jack Blues is now 17 months old—the Biebers have shown that mutual support is the key to their success. As Hailey noted at a recent Vogue event, “Having a great partner is so important,” referring to Justin's support that allows her to continue leading high-impact projects like this one.