While the majority of Latino voters identify as Democrats (53%), independents (22%) outnumber Republicans (18%), which could tilt the November elections, according to a new report from the research firm ThinkNow.

Among voters in general, there is a clear division in political positions with 36% supporting Democrats; 34% Republicans and 24% independents.

The report addresses electoral preferences heading into the 2026 midterm elections, although it also reveals a growing dependence on social networks and strong economic concern focused on inflation and the cost of housing, due to the policies of President Donald Trump.

The research reflects a polarized political landscape with an electorate divided almost evenly between Democrats, Republicans and independents.

However, Latinos appear as one of the groups with the greatest intention to participate in the elections for Congress, since 82% of Latino voters stated that they plan to vote in those elections.

As for President Trump, the study found that 54% of Latinos disapprove of Trump's management compared to 28% who approve.

Latinos are concerned about inflation and the cost of housing

The report highlighted that inflation continues to be the main economic concern for virtually all groups of voters consulted. However, the cost of housing weighs particularly heavily among Latinos and Democrats.

However, inflation is a worrying issue for the majority at 81% among general voters; 82% among Democrats; 79% among Republicans, and 76% among independents.

ThinkNow further noted that digital platforms are transforming the way Americans consume political information. Among Latino voters, 60% said they get political news through social networks, a figure higher than that of local television, cable, newspapers and radio.

The study also found that Latinos consume more political video content than other sectors of the electorate. More than half of Latino voters surveyed said they watch political videos online, although a smaller proportion actively participate in digital political discussions.

Latinos will decide elections in California

In California and especially in Los Angeles County, the report identified Latino voters and young people as key blocs in defining electoral results. In Los Angeles County, researchers observed that Latino voters and suburban women show a marked preference for digital platforms to consume political news.

In Georgia, the analysis showed a much more competitive scenario between Democrats and Republicans, although with an independent electorate considered decisive. There, social networks and local television share importance as the main sources of political information.

ThinkNow concluded that changes in media behavior and economic concerns could play a central role in the 2026 midterm elections, particularly among multicultural voters and younger segments of the American electorate.